I just read that the Ikea catalog has the 3rd largest print run on earth, next to the Bible and Harry Potter.
I have used Futura in my paintings and installations since 1985. I used to be obsessed with the shape of the uppercase O, having projected it onto large canvases and painted it freehand with a brush many times in the days before large-format printing became affordable. I was also into the historic uses of it, and how very black, crisp, pompous and geometric it looked (looks). Now I admire it but totally dig so many other fonts.